Canadian Consumer Voice, Internet, TV, and Wireless Services 2008-2012 Forecast

Sunday, May 30th, 2010 at 5:25 pm

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Canadian Consumer Voice, Internet, TV, and Wireless Services 2008-2012 Forecast
Product Description

This IDC study provides IDC Canada's five-year forecasts for consumer services - specifically, home phone, Internet access, TV (video), and wireless - for 2008-2012. It is an essential document for network service providers (NSPs), ICT vendors, and any players in the consumer communications services, digital home, mobile, entertainment, and media markets. With annual population growth hovering just below 1%, and penetration of most services - except for wireless - reaching a plateau, cable and telecom providers will need to continue to enhance their offerings to ensure growth in the Canadian consumer market. The multiplay bundle is one tactic for attracting new customers, but providers need to go beyond simple cost savings to achieve long-term success. Content enhancements and greater service integration will become increasingly important differentiators later in the forecast period.

"We expect consumer interest in bundled services will continue throughout the forecast period, but the service preferences and drivers will evolve over time," according to Tony Olvet, vice president, Communications and Segments research at IDC Canada. "With or without the bundle, however, wireless will continue to be the largest and fastest-growing services category in the consumer market, followed by TV and Internet access services."

Canadian Consumer Voice, Internet, TV, and Wireless Services 2008-2012 Forecast